Indonesia’s coffee exports are set to soar in 2025, driven by successful economic diplomacy that opens new doors in the Middle East market. Thanks to trade missions and high-level collaboration between government institutions, business players, and ambassadors, Indonesian coffee is gaining momentum as a premium product with strong appeal across the region.
The Ministry of Trade highlighted that this expansion isn’t just about quantity but also brand positioning, where Indonesia’s rich coffee heritage is being communicated through targeted marketing and government-backed campaigns. This initiative has helped elevate Indonesian coffee’s image and build confidence among international buyers.
Strategic promotions, such as participation in Gulf food expos and special cupping sessions in Riyadh, have played a key role in deepening relationships and educating the market on Indonesia’s unique coffee profiles. These engagements have resulted in growing interest from distributors and retailers in the Middle East.
Indonesia is also leveraging its diplomatic presence to forge long-term trade ties. By aligning trade policies with cultural promotion and facilitating easier access for business discussions, the country ensures sustained exposure and trust in its coffee industry.
Looking forward, Indonesia aims to strengthen its global coffee footprint not only through increased export volumes but also by focusing on quality assurance, sustainable sourcing, and branding that celebrates its origin story.
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